Many people don't realise just how different honey can taste. You may think I am biased as a honey producer, but you can define the quality of honey by its taste, look and aroma. Yes, you can pick up cheap honey off the super market shelf - but if you compare it to a pure English honey that has not been heavily processed, it will surprise you at the difference in taste and how good it is for you. You may have the argument of " why should I buy english honey ? it costs more